AIB MEET THE TOUGHEST

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Communicate AIB’s commitment to the club game and express AIB’s platform of ‘The Toughest’

Showcase the skill and athleticism seen in camogie while connecting with players and fans at a community level
Provide fans with an innovative, unparalleled viewing experience

Introduce FPV PlayerCam, a revolutionary technology that players wear, offering viewers a first-person perspective from players during the games

Launch campaign with a focus on Camogie, a sport known for remarkable skill, speed, and athleticism
Follow a player's journey, both at home and during training sessions
Combine fresh perspective with exceptional production quality

Launch Video: Created a captivating video introducing the First Person View (FPV) concept to fans

Safety Tests: Conducted rigorous safety tests with players, teams, and managers, pre-approving players as teams advanced.
WH to announce the initiative through player media engagements.
Filming: Captured players at home and in training sessions with 53Six, and then followed up with the recording of a full match day
Episode Creation: Produced three episodes featuring different game scenarios
Quick Edits: Ensured timely editing to maintain relevance and excitement.

The campaign achieved significant success:

Created the first FPV in an official competitive match in any field sport globally
On Youtube, of the 2,756,113 impressions delivered against long form, 1,450,147 watched the videos for at least 30" and a further 694,923 watched the videos to completion. In total, we delivered 3,916,745 impressions, 2,595 clicks and 1,122,202 completes.
4M impressions
1.2M completed views
Media Impact: Generated extensive media coverage and positive fan feedback.
Promotion of Women's Sports: Elevated the profile of women's sports in Ireland, showcasing skill and athleticism in Gaelic Games.
Enhanced Viewing Experience: Provided fans with immersive, on-field perspectives, enhancing engagement.

RACING TV