Fifty-Three Six Media Limited (“us”, “we” or “our”) is a digital strategy agency for sports organisations.

We are committed to protecting and respecting your privacy and our use of your personal information is governed by this Privacy Notice. This Policy explains how we collect, use, process, and disclose your information, including personal information collected on our website www.fiftythreesix.com (the “Site”) and how we keep it secure. This policy does not apply to third-party websites, products, or services, even if they link to our services or Site, and you should consider the privacy practices of those third-parties carefully.


1. INFORMATION WE COLLECT

Personal information is any information that tells us something about you (“Personal Information” or “Personal Data”. This could include information such as name, contact details, date of birth or any information about your needs or circumstances which would allow us to identify you.

We obtain personal data about you from various sources in order to provide our services and to manage our Site. “You” may be a visitor to our Site, a user of one or more of our services (“User”), or a customer/member of a User (“Customer”). If you are a Customer, Fifty-Three Six Media Limited will generally not collect your Personal Data directly from you. Your agreement with the relevant User should explain how the User shares your Personal Data with us, and if you have questions about this sharing, then you should direct those questions to the User.

We generally collect Personal Information about you when you visit our Site or view our online content or interact with us online. We may also collect it from you when you engage with us either directly or through third party suppliers.

COLLECTION OF INFORMATION

We, whether directly or through third party suppliers, will collect information regarding your use of our Site, including but not limited to:

  • Your interactions with us and our Site.

  • Information that your browser sends whenever you visit our Site ("Log Data"). This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, search terms used to get to our Site, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics. We use this data to improve our site design and the services that we offer.

  • Information collected via the use of cookies, web beacons and other technologies about how you use our Site and/or selected third party websites. See our cookie policy below for more details.

  • The types of devices you use to view the Site.

  • Behaviour on our Site as you click around our Site.

  • Online and email marketing campaigns related to our services that you receive or subscribe to. We always include an unsubscribe option in our marketing communications, so you can opt out of receiving such communications at any time.

Our legal bases for this processing are either (i) the consent that you may have provided (ii) the fact it is necessary for the performance of a contract with you, or (iii) the fact that we have legitimate interests in the processing.


2. HOW WE USE THIS INFORMATION

Our use of personal data may vary depending on the service provided, however it can include the following:

  • To fulfil our obligations to you to and undertake other services on your behalf.

  • To provide the relevant service or feature that you have requested and to manage your preferences.

  • To gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our Site, newsletters and interactions. You will have the ability to unsubscribe from any repeat communications at any time.

  • To send you communications which you have requested and that may be of interest to you.

  • To notify you of changes to our services or policies.

  • To seek your views or comments on the services we provide.

  • To respond to your requests for information and other communication or correspondence you may submit to us.

  • To allow you to participate in interactive features of our Site, when you choose to do so.

  • To investigate any improper use of our products, services or the network.


3. SHARING AND DISCLOSURE

3.1 Sharing with third parties

We consider your data to be private and confidential. We may sometimes disclose your Data to agents or service providers or IT Systems providers appointed by us, to regulatory bodies or to others who work for us in connection with the provision of products and/or services to you. We may also disclose information as part of any criminal investigation or to prevent fraud.

We may access and/or disclose your Data if required to do so by law or in good faith and belief that such action is necessary to: (a) conform with the law or comply with legal process served on us; (b) protect and defend our rights, without limitation the security and integrity of our network and systems; or (c) act under exigent circumstances to protect the personal safety of customers, users of our services or members of the public. In the event that we sell or buy businesses or assets, we may disclose your Data to the prospective seller or buyer of such business or assets.

3.2 Retention Period

The period for which we will keep your personal information will depend on the type of service you have requested from us. In general, we will not retain your personal information for a period longer than is necessary for that purpose which it was collected, however the retention period may be longer than the period for which we are providing services to you where we have statutory or regulatory obligations to retain personal information for a longer period, or where we may need to retain the information in case of a legal claim.  

3.3 Transfer of Data

Information we collect may be stored, processed and transferred between any countries in which we operate. This may involve the transfer of data outside the EEA and where this is the case we will endeavour to ensure the appropriate safeguards are in place in respect of personal data.


4. YOUR CHOICES

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our products or services, then you can contact us using the contact details below.

We endeavour to keep your data accurate, complete and up to date. If your information that we hold is inaccurate, you can let us know.  We will make the necessary amendments, erase or block the relevant Data as you request and notify you within one month of your request that relevant action has been taken. All requests should be addressed to hello@fiftythreesix.com

You may also request in writing copies of your Data held by us.  We will provide you with a copy of the Data held by us as soon as practicable and in any event not more than one month after the request in writing is received by us. We may also request proof of identification to verify your access request. All access requests should be addressed to hello@fiftythreesix.com

We recognise that you have certain rights as a ‘data subject’ and we are committed to upholding these. These include the right to be informed, the right to rectification, the right to access, the right to restrict processing, the right to data portability, the right to object and the right to withdraw consent.

We want to be as transparent as possible in our processing. Please get in touch with us by emailing hello@fiftythreesix.com to find out more or to exercise your information rights.


5. LINKS TO OTHER SITES AND SOCIAL MEDIA

Our Site may, from time to time, contain links to and from other websites and web platforms. In addition, third party websites may also provide links to the Site. If you follow a link to any of those websites or web platforms, please note that those websites and web platforms have their own privacy policies and that we do not accept any responsibility or liability for those policies. Please check those policies before you submit any personal data to those websites. We do not accept, and we disclaim, any responsibility for the privacy statements and information protection practices of any third-party website (whether or not such website is linked on or to the Site). These links are provided to you for convenience purposes only, and you access them at your own risk. It is your responsibility to check the third-party website’s privacy statements before you submit any personal data to their websites.


6. COOKIES

Cookies are pieces of information that a site transfers to your internet browsing device to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that. However, you may not be able to take full advantage of a website if you do so. Cookies are specific to the server that created them and cannot legally be accessed by other servers, which means they cannot be used to track your movements around the web. We use cookies to estimate our audience size and patterns; control how often visitors see similar ads; and track preferences and to improve and update our Site.


7. SECURITY

The security of your Personal Information is important to us. It is important to note that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

We shall comply with all applicable data protection legislation (including the Data Protection Act) (as amended from time to time) and, as of 25 May 2018, the General Data Protection Regulation (EU) 2016/679 (the "GDPR") in relation to its processing or control of any personal data (as defined in the Data Protection Act) pursuant to the provisions of this Privacy Policy.


8. QUERIES OR COMPLAINTS

If you have any complaints about our services or the manner in which we hold your personal information, please email hello@fiftythreesix.com. You also have the right to lodge a complaint with the Data Protection Commission, whose contact details can be found at www.gdprandyou.ie


9. CHANGES TO THIS PRIVACY POLICY

We will post changes to this Privacy Policy and indicate the effective date when this Privacy Policy is updated. If we make any material changes to this Privacy Policy, we will post notice of these changes on this site. You are advised to review this Policy periodically for any changes.

By accessing this website, you indicate your acceptance of this Privacy Policy.

Updated: 13 January 2019