53Six Company News!

It’s been a while since our last update and it has been a big few months for us! Aside from the norm, we have produced a feature length documentary on concussion in rugby, had shoots in Spain and Australia, hired a bunch of great people and have been lucky to work with some amazing brands.

In addition to this, we are delighted to share that we have been nominated for two awards at the Irish Sponsorship Awards for our MyTribe campaign with Allianz. This is a campaign we are especially proud of and are thrilled it has been shortlisted for Best Use of Social Media and Best Use of Digital at the awards.

Produced throughout the 2018 Allianz Leagues, MyTribe showcases the incredible dedication of GAA players as they take on the gruelling winter season, balancing the commitments of playing, home and work life. Many players play for the pride of their parish, but for some, the connection goes much deeper - GAA is family.

Filming included a blend of beautiful cinematography, as well as up-close and personal access with the players and families in more intimate settings. Following these well-known subjects allowed us to capture the wit, chemistry, commitment, and love of the game and community. Following the production of the 4 episodes, MyTribe was integrated in a multi-channel strategy across the Facebook Network, Twitter and Instagram, with cutdowns created to fit with bespoke formats created for each of the platforms.

The first episode set the scene and introduced us to the characters, by focusing on the day-to-day life of each subject at home, work and in the community. A follow up episode focused on a match day - from the pre-match rituals, to playing, and then reflecting on the day after the match ends.

You can watch the Ryan McHugh home video below!

Secondly, we are delighted to report that Bath Rugby recently appointed Fifty-Three Six as their lead digital agency for the 2018/19 season after a competitive pitch process.

We are tasked with driving ticket sales for the club’s major Twickenham fixture, The Clash, against Bristol on April 6, while also working on increasing the club’s retail sales as a part of leading Bath Rugby’s wider digital strategy.

We are thrilled to be partnering with Bath Rugby for a second season running, following a successful first year working together. Bath Rugby are extremely progressive in how they use digital platforms to connect with their significant fanbase and we are thrilled to be playing a part in this.

Vicki Smith, Marketing Director at Bath Rugby: We are pleased to be extending our partnership with Fifty-Three Six who supported us last year with our digital strategy and our marquee fixture, The Clash. Over 120,000 fans have attended the fixture in Twickenham over the last two years and we are very excited about bringing the West Country derby to the home of English Rugby in 2019.  

Thanks for all the support and more to come!

Tom Fox