New Year, New Hire!
2017 was a great year for us at Fifty-Three Six and it was particularly sweet to finish the year on a high, launching our new website, hype-reel and brand identity. We have big plans for 2018 and are excited to share the journey with our clients.
Central to those plans is our latest addition, Michael Ryan, who has joined as our new Digital Marketing Director. Michael comes with a wealth of experience, having been part of the inaugural social team at Paddy Power and most recently leading the social media department at Ryanair.
Impressively, Michael was the first hire for the Ryanair social media team where he developed Ryanair’s social media channels from one active platform to an integrated strategy across each of the major social media platforms in the EMEA market. Michael managed and oversaw all social campaigns in Ryanair with a strong focus on direct response and the purchase funnel.
Our focus at Fifty-Three Six has always been on delivering performance and tangible metrics from campaigns. We specialise in producing digital video content but that merely acts as a means to drive results for our clients. This is a huge area of focus for us in 2018 as we look to lead the way in innovative and transparent digital campaigns for our clients.
Michael’s background in performance-based social media campaigns, strategy, and his love of sport make him a great addition for us. His allegiances to Dublin GAA, Man United and Leinster Rugby are yet to cause strife in the office..
Welcome to the team, Michael!