Since our inception in September 2016, we have been fortunate to work with some fantastic clients and produce work we are incredibly proud of.
We feel privileged to have partnered with some of the biggest names in sport across the UK and Ireland like bet365, The FA, IRFU, Allianz, GAA, eir, Welsh Rugby Union and Bath Rugby.
We are equally delighted to have some of our work recognised within the industry, as was the case today when the finalists were announced for the Digital Media Awards. Who doesn't love an award?!
All in all, we received three nominations:
1. Best Conversion Strategy - IRFU
Within this campaign, we worked closely with the IRFU to drive ticket sales for the Guinness Series.
We produced performance-focused video content using existing assets and took that content to fans. We used a mix of prospecting and retargeting strategies across programmatic display and paid social to convert Irish rugby fans.
The IRFU ultimately sold out all games for the series which was a great result!
2. Best Use of Video - GAA
Last summer, the GAA launched an innovative new platform which would be the home of GAA video content online - GAANOW. They tasked us with producing an emotive and high-impact piece of video content which would bring to life the features of the platform.
In addition to this, we ran paid social campaigns to drive high quality traffic to the site and to drive awareness of the platform. The campaign saw 4 million video views and over 300k link clicks to the GAANOW platform itself.
3. Best Newcomer
This one speaks for itself!
Thanks to all of our clients who have backed us and to our suppliers for all the great work!