Some News at Fifty-Three Six!
It’s been a pretty incredible few months for us at Fifty-Three Six.
Since our inception, we’ve been fortunate to work with some of the biggest and best names in sport and produced work that we’re extremely proud of. Our goal from the beginning has always been to produce premium content that drives measurable results, and that remains true today.
We are delighted that we can now count the likes of the GAA, Sky Bet, eir, Allianz, Welsh Rugby Union, Revolution Cycling, ICC/Relevant Sports, NBA and Pitch International amongst our clients. We produce content where necessary for our partners but our focus is always on bringing tangible results through the use of technology.
So, to our news...
Firstly, we’re very excited to announce that we will be working with eir Sport on a retained basis as their social strategy and content agency. We’ve always believed that data and content should live side by side and those data insights should inform your content strategy.
Content should have a purpose from the outset but starts to become very powerful when you understand more about your audience and their behaviours.
For example, when do users fall off from video content and why? What content works best on the various digital and social platforms? Is there a specific call to action that produces better results? We spend a lot of our time thinking about, and analysing, social content and what drives action online.
Eir Sport are already a leader in the social space in the Irish market and we’re very proud to be playing a part in helping them maximise their impact on their digital channels.
Secondly, as we grow as a business, we need great people to join our team!
We're pleased to announce that Philip Brady has joined us as our new full-time Digital Media Manager. Philip’s background is predominantly in marketing and has experience working in Ireland and abroad for large technology companies such as IBM and Fujitsu.
He then went on to join Hailo, where he was a key contributor in building the Hailo business in Dublin, and later in a Marketing capacity in Hailo's London headquarters. For the past few years Philip has operated his own marketing & design business as well as a sports management agency specialising in Mixed Martial Arts, where they represented the likes of the UFC’s Paddy Holohan.
Philip is a long suffering Arsenal fan, and is a lover of sports, podcasts & design. He’ll fit right in so - welcome Philip!