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ABOUT US

Fifty-Three Six is a strategic one-stop shop digital strategy agency for sport.

The vision is to change the paradigm for sports organisations and their partners - allowing them to use video to convert fans into customers.

Our pitch is: “Conceive. Create. Connect.”

  1. We conceive campaign concepts

  2. We create online videos

  3. We convert fans into customers online

To date, we have worked with the likes of the GAA, eir, eir Sport, Allianz, Star Sixes, Sky Bet, bet365, bWin, IRFU, WRU,  RFL, Bath Rugby, NBA, Great British Racing and Cage Warriors across the UK and Ireland, driving tangible results across the board.

 
 
 
 

“Fifty-Three Six opened our eyes to what we could do with video - combining strategic thinking, using creative concepts and a sophisticated approach to performance marketing.”
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Lisa Hayden - Digital Marketing Communications Manager, GAA

 
 
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THE TEAM

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Marcus
McDonnell

CO-FOUNDER

Marcus has a wealth of international experience in the sports industry across broadcast and digital media rights, sponsorship, events and production. Having spent six years in the NBA (not bad given his 5’ 11” frame), Marcus went on to head up digital rights for Pitch International.

As well as managing Fifty-Three Six’s production and commercial divisions, Marcus also offers consultancy services for sports rights.

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Tom
Fox

CO-FOUNDER

Tom spent two years managing digital activity across all platforms for sports broadcaster, Setanta Sports, before being one of the first hires in Twitter’s EMEA HQ in Dublin. He then went on to spend over four years in Twitter, working across the mobile and sports sectors in the UK before going on to manage the emerging markets business in Europe and Africa.

Tom heads up content marketing, digital strategy and business operations.


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Michael Ryan

DIGITAL MARKETING DIRECTOR

With 7 years’ experience in social media, Michael was part of the inaugural Paddy Power social media team which established the foundation for the present-day social media offering for the company. Following this, he was the first hire for the Ryanair social media team where he developed Ryanair’s social media channel from one active social media platform to an integrated strategy across each of the major social media platforms in the EMEA market. 

Michael leads performance campaigns across digital channels. 

MAIREAD RYAN

ACCOUNT EXECUTIVE

Mairead is an ambitious and enthusiastic individual focusing on a career agency-side. Hailing from the U.S, Mairead offers an international (and female!) perspective to the team. She has gained significant account management experience from her time at Target McConnells, as well as insight into digital marketing and excellent interpersonal skills through working and studying in a foreign country.

Mairead’s focus will span across digital and production, as Fifty-Three Six’s newest Account Executive.

 
 

 
 
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Bryan Mooney

GRAPHIC DESIGNER

A recent graduate of NCAD where he studied visual communications, Bryan is adept across the Adobe suite and has worked as a lead graphic designer for other companies.

With experience in motion graphics, animation, design and mobile app development, Bryan brings with him an extremely valuable skill set. We are delighted to welcome Bryan.

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conor o doherty

CREATIVE PRODUCER

Upon returning to Dublin, Conor has worked as a freelance sports producer for TV3, RTE (where he recently worked on the World Cup) and the Second Captains.

With Conor’s passion and knowledge of the sports industry, as well his creative skills, he will be a huge addition to the team and we are delighted to have him!